Proposed Strategy for Marketing Fencing Championships- a 2030 Vision

Abstract

There is no doubt that in order to prepare a strategy for marketing fencing championships, as a future vision until 2030, the strengths and weaknesses of the federation must be analyzed. In addition to identifying the prospective opportunities and threats (risks outside the union). The study adopted the descriptive method, surveying a randomly chosen sample of (30) members and trainers working in the Central Iraqi Fencing Federation. The researcher prepared a questionnaire consists of (28) phrases distributed on two main axes (Where are we now? Where should we be?). The questionnaire was revised, distributed, collected and the data was statistically analyzed and yields the following most important results: Preparing a sport marketing strategy for fencing tournaments is a futuristic vision until 2030. The Iraqi Fencing Federation lacks knowledge of the concept of sports marketing for tournaments according to quality standards, because of the absence of business sponsors that support fencing tournaments. In light of this, the researcher recommends the following: Adopting the proposed sports marketing strategy for fencing tournaments by the Iraqi Central Fencing Federation as a guide for future work to strengthen non-governmental sources in order to finance the Federation's resources and find sponsors by making agreement with some well-known companies. Moreover, establishing a specialized department of sports marketing in the Federation. Besides, adopting a budget for championships marketing.