توظيف ذكاء الأعمال في تطوير بطاقة الأداء المتوازنة

Abstract

This research tackled one of the modern fields, which gained a great deal of the academic scholars' attention in addition to the enormous care of the research company. This field is business intelligence, which has been dealt with in the framework of the possibility of making use of it to develop balanced scorecard as one of the most important tools of strategic management. Starting from this point, the study aimed at identifying business intelligence, its architecture and components as well as investigating the concept of the balanced scorecard, its perspectives, operations, scrutinizing its most important determinants and clarifying the solutions that business intelligence can offer in order to deal with them. The research employed theoretical analysis to reach the required results. So, we see that the research diagnosed the status quo features to use the balanced scorecard and identifying the possibility of making use of business intelligence solutions to improve this reality. The research reached several conclusions to develop the balanced scorecard in organizations in the meantime and future. That was done by adopting business intelligence as one of the conditions for the success of the balanced scorecard in the years to come especially in big organizations