دور الذكاء التسويقي في تحقيق القدرة التنافسية لمنظمات الأعمال الحديثة

Abstract

The Aim of this paper is to identify the role of marketing intelligence in achieving the competitiveness of the modern business organization, especially since the latter live in an environment of severe change and development, and competitive aggressiveness and creativity successive by competitors, and therefore they should gain the ability to compete;
From this, the research involved the following themes: (conceptual methodology for intelligent marketing, analyze the determinants of the competitiveness of the business organization, The contribution of marketing intelligence in the competitiveness of the business);
In order to reach the goal behind this research has relied on inductive user tool description and analysis, when exposed to different concepts of intelligence marketing and competitiveness, we have come through this research to a number of important results (that the adoption of modern business organization on the intelligence marketing who would the ability of organizations to develop modern business competitive to ensure its survival and continuity);
As for the recommendations of the research came the need to take care of related organizations and the design of modern marketing intelligence system - be it for a sensor system - in order to provide the information necessary and sufficient to ensure the competitive ability enable them to survive.
Key words: intelligence, marketing, capacity, competition, organization, business intelligence, marketing intelligence, competitiveness