Information And Communication Technology an approach Toward Business Intelligence Analytical Study for Search Engine Companies on The Internet

Abstract

Information and communication technology playing an active role to success most of companies, particularly those whom work in the internet environment, for example website companies and like search engine companies, in other hand Business intelligence (BI) * has two basic different meanings related to the use of the term intelligence. The primary, less frequently, is the human intelligence capacity applied in business affairs or activities. Intelligence of Business is a new field of the investigation of the application of human cognitive faculties and artificial intelligence technologies to the management in different business problems, The second relates to the intelligence as information valued for its currency and relevance.
It is expert information, knowledge and technologies efficient in the management of organizational and individual business. Therefore, in this sense, business intelligence is a broad category of applications and technologies for gathering, providing access to, and analyzing data for the purpose of helping enterprise users make better business decisions. The term implies having a comprehensive knowledge of all of the factors that affect the business using information and communication technology (ICT) * as a tool, . It is imperative that firms have an in depth knowledge about factors such as the customers, competitors, business partners, economic environment, and internal operations to make effective and good quality business decisions. Business intelligence enables firms to make these kinds of decisions through ICT in general.
The current study aims to analysis some search engines companies to access the concept and important and paradigms of business intelligence, further more; to benefit the local companies in all sections.
Key words: Information technology, search engines, business intelligence, data mining.