The Effect Of Critical To Quality Factors In Identification Excellence Strategic Dimensions

Moyassar I. Ahmed Al juboury, Zahraa Ghazi Thanoon AL Debag

Abstract


This study attempts to identify the impact of the CTQ factors in achieving the ESD at General Company of Drugs and Medical Appliances in Nineveh as a case study. The theoretical aspect of the study dealt with the topic of CTQ factors and the ESD as the two variables of the study, by the means of identifying the opinions of researchers in this field. The exploratory study showed the importance of identifying the correlation and effective relationships between these two variables at the studied company, and through responding to a number of questions which specify the general framework of the study problem., They are group as:
1. What is the nature of the relationship between the CTQ factors and the ESD ?
2. What is the importance of the CTQ factors in accomplishing the ESD in the company?
The scope of the study requires formulating a hypothetical model, which shows the correlation and effective relations between the CTQ factors and the ESD . Main and branch hypotheses emerged from the model , which were tested by the suitable statistical program in an attempt to obtain the results lead to the conclusions of the study. The following are the most prominent conclusions:
1. There is a correlation between the CTQ factors and the ESD . Each one of the four factors (supply chain, checking process, operation costs and customer satisfaction) was related with the seven ESD .
2. There is a significant impact of the CTQ factors on the ESD . Each factor influences the ESD . The results showed that the operation costs has significant effect in comparison to other factors.
Based on conclusions, the research submitted several recommendations to the future study The most important one is the necessity to adopt a radical system of learning, development and training in the company that will help to develop the personal characteristics of the leaders.
Thus, study divided into sections , they are :
1. Methodology
2. Theoretical aspect
3. The experiment
4. Conclusions and recommendations
Keywords : Critical To Quality (CTQ), Excellence Strategic Dimensions (ESD), Operations costs, Customer , Customer Satisfaction, Factor analysis, Malcolm Baldrige Award of excellence, Results

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