The Challenges of Medical Tourism in Kuala Lumpur, Malaysia

Abstract

The purpose of this study is to analyse the challenges of medical tourism industry in Malaysia. Medical tourism has been an emerging industry and a phenomenon especially among the Asian countries. The method of this research is a survey using questionnaires done in Kuala Lumpur, Malaysia. The research findings show that there are four main types of challenges faced by the medical tourism industry in Malaysia. Based on the results, it can be determined that these four factors play a big role in impacting the growth of medical tourism industry in Malaysia.