Accessing the Relationship between Destination Image on Satisfaction and Loyalty in Jordan Curative Tourism

Abstract

The aim of this paper is to explore the relationship between three key variables, namely Destination image, satisfaction and loyalty in curative tourism industry in Jordan. The seven dimensions of the Destination image employed in this study are travel environment, natural attractions, infrastructure, accessibility, outdoor activities, and price and value. 202 tourists visiting the Dead Sea in Jordan were used as the sample. The result of the study demonstrates that tourist satisfaction mediates the relationship between Destination image and loyalty.