The Relationship between Media Advertising and Selling Ratios: A Review Paper

Abstract

Advertising is one of the marketing strategies to promote products to consumers. Many advertising are available offering interesting advertising packages. Media plays an important role in displaying the good and the bad to the audience. The emergence of new technologies and the demand from audience has internationalized local media. This paper focuses on the impact of the different media advertising on selling ratios. Then, the previous researches in the effects of media internationalization to people will be studied. The key objective of this study is to find which kind of media advertising is more effective on sales. The result of the research shows that customers’ are more influenced by internet advertisement followed by commercial advertising, TV and print advertisement. The findings suggested some significant of implications which will help advertisers to create better local advertisements and provides some solutions to prevent our values and cultures from being undermined by foreign media programs.