Effect of applying e-marketing mix elements on customer satisfaction in the telecommunications sector: case study of an Umniah company

Abstract

The purpose of this study is to know influences of Applying Elements of E- Marketing Mix- on Customer Satisfaction case study on Jordan Telecom Companies, where it was considered Elements of E-Marketing as an Independent variable and Customer satisfaction as a dependent variable. Questionnaire was developed for Preliminary data collecting purposes, where was choose customers which are dealing with Jordan Telecom Companies in Jordan in 2015/ 2016 as a Community study, and where was choose Accidental Sample for the study. The Researcher distributed (135) Questionnaire to Jordan Telecom Companies customers in Amman. The number of questionnaires returned was (124) from (135), at a rate of (91%), where (6) customers declined to answer, and (5) was missing. The results of this research showed that Jordanian telecommunications companies should work on application of the elements of the E-marketing mix effectively, to lead to greater satisfaction on it, and thereby increase customer satisfaction.