الذكاء التنافسي للمؤسسات المصرفية في بيئة التجارة الإلكترونية

Abstract

The recognition and analysis of aspects related to competitive dimension in markets where banking institutions operate, is a prerequisite for its survival and continuity within these markets. and with the transition to work in the virtual environment to provide its services via the Internet, it became necessary for those institutions to adopt a set of new tools to gather information about competitors .
the purpose of this research was identify the concept of intelligence competitive as one of the banking activities in e-commerce environment, by identifying the tools used for competitive intelligence. and procedures that can be carried out by these institutions to generate of intelligence competitive, and know the status of its competitive position in this environment. Where the integrated theoretical framework has been developed for this process, and provide a set of recommendations that support the ability of banking institutions in the generation of intelligence information needed to make strategic and tactical decisions to work in this environment.