The Impact Of Social Networking Sites (Snss) On Effective Communication Among Employee’s Of Enforcement Division, Malaysia Ministry Of Domestic Trade Cooperative And Consumerism (Mdtcc)

Abstract

Social Networking Sites (SNSs) especially Facebook is a recent computer-mediated communication (CMC) technology that is sending and receiving the information either it is formal or informal matter of both sender and receiver. It becomes an important communication tools for people in order to connect each other’s in term of exchanging of information faster and efficiently. These SNSs is to provide and receive information on corporation, products and services, and relationship development. Facebook is used to connect the government with the public or government employees among themselves. Although the Facebook neither becomes an important communication tool, not every government agencies using effectively, nor has it been successfully accepted and adopted by government servant. In this study, it is focusing on the effectiveness of communication among the employees within Enforcement Division MDTCC by using SNSs in terms of information exchanging. This study applies the survey among the officers and previous other studies to examine the perceptions of ease of use, interactivity, and usefulness that helps create employees intention and awareness to use Facebook as an official SNSs. These factors are defined as employee’s perceptions of effectiveness for this study. The top management in the Enforcement Division MDTCC is increasingly interested in implementing official SNSs completely and successfully to attain the objectives of the Ministry. The results attained by the present study may be sufficient to determine the implementation of Official Facebook Sites within Enforcement Division MDTCC. A quantitative approach method using questionnaires was used for this study. Data was collected from 100 Enforcement Division officers. The correlation test was used to establish the research hypotheses in order to determine the relationship between employee’s perceptions of perceived ease of use and effective communication by using SNSs, perceived interactivity and effective communication by using SNSs and perceived usefulness and effective communication by using SNSs. Results show that there is a significant positive and strong relationship between employee’s perceptions of perceived ease of use and effective communication by using SNSs, perceived interactivity and effective communication by using SNSs and perceived Usefulness and effective communication by using SNSs.