The drivers of the success adoption of e-banking among the youths in Malaysia: UPM as a case

Abstract

The purpose of this paper is to investigate the drivers of the successful adoption of the e-Banking among youths in Malaysia. University Putra Malaysia as a case has been selected to narrow down the scope. This target group are the growing adults where accepting and using e-Banking facilities. The drivers will be more specific and accurate since they are the heavy users nowadays. This research has three independent variables with one dependent variable. A questionnaire with five-point likert scale is applied to 386 respondents. Three attributes are tested namely security, cost, charges, and privacy. Results indicate that all three variables have a significant value towards the dependent variable. The research implica-tions are mainly to strengthen the methods to improve security, cost and privacy. This paper is the extension of earlier studies. It defines the drivers of successful adoption of e-Banking among youths in Malaysia. It examine under scope of three variables, which are security, cost and charges and privacy. The findings will be very useful for the future development of Internet banking particularly among youths in Malaysia.