Saudi Telecommunications Company: A Strategy for Sustainable Competitive Advantage

Abstract

The current study is descriptive in nature as it sheds light on a success story in the telecommunication industry in Saudi Arabia. Saudi Telecommunications Company is renowned for its strategic planning and cohesive analysis, implementation and control. The current paper illustrates how this leading company has managed to plan ahead with the clear objective of realizing the much desired sustainable competitive advantage. The study also investigates and critically shows major threats facing the Saudi Telecommunications Company and how this company has managed to lessen the impact of such threats on its current and future plans.