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What does social media have to relate to SEO? At MWI we hear these questions frequently from our current and prospective clients. Although social media has been an increasingly popular channel for marketing in recent years, most businesses have yet to take advantage of it. This is crucial for companies that are investing in SEO. Creating and managing social media accounts is extremely important for supporting SEO initiatives, but their benefits aren't immediately obvious. Out of the numerous reasons you should think about social media as part of your online strategy, here are 5 reasons why it is essential for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat in their ranking algorithms for a long time now. Social engagement occurs the time when people share, like, comment or share tweets about an article. The more the number of social interactions that a piece content receives, the more social signals you send to your website. Search engines analyze these social signals and use it as an index of quality when ranking the content. It's a way of evaluating the quality of content that people are able to use and شراء ساعات مشاهدة يوتيوب what their algorithm decides is of good quality. If something has a high amount of social interaction the content can be classified.

2.) Link Building
The days of soliciting websites to link to yours. Google's Panda/Penguin algorithms have compelled SEOs to linkbuild by using the traditional method of creating quality content that is relevant. But how do you reach sites who are willing to link to your content if they are not directly approached as an "unnatural" link building technique? Social media is your solution. Social media allows you to publish your content to people who are willing to link to it, when it's worthy of linking to. They will also be able to share your content with their networks which will increase the impact of your content.

3.) The amplifying of content
You can create all the top-quality content you like, but it won't gain significant traction without the aid of amplification. Sure, email marketing can be a great way to amplify content, but it'll only reach those in your database of marketing. You can also reach new audiences via social media. When you share your content, your followers will also share it with their following should they find it valuable. The people who share it will share your content with their followers, increasing your reach. In return, you earn a lot of relevant traffic such as inbound links, brand recognition and social signals - all of which are used by search engines to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand recognition and brand identity can tell search engines an awful lot about the overall quality of your site and the extent to which it can be trusted in its ranking algorithms. Social media can help build brand awareness and amplifies the quality of your content. This is what Google calls co-citation. The creation of these co-citations via social media can help increase the trust Google has in your site, as well as aiding with search queries that are personalized.

5) Social Indexing
Search engines have been indexing social media accounts for a few years now and this means that they show up in search result pages. This allows your brand to be displayed in search results for branded queries that are not exclusive to your site. But it gets even better than that. Individual Tweets from Twitter were previously indexed and appeared in search results as well - enabling another way for your content to rank in search. This was just temporary for a couple of months until Google made the decision to stop it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.