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One of the most powerful marketing tools marketers have today is social-media. From Facebook posts to tweets on Twitter, sharing your products on social media platforms is a good way to increase brand awareness, engagement, sales and leads.

Businesses using Instagram to promote their products, services and offers now have an even greater chance to market their wares to a super targeted audience. With the backing of Facebook, Instagram has recently launched its advertising platform that integrates with Facebook's amazing targeting capabilities and businesses are taking full advantage. Businesses realize that users are watching their news feed. Therefore, Instagrammers are 2.5 times more very likely to click on newsfeed ads than ads on any other social media platform. So running Instagram advertisements for your business get into a world of opportunity.

Mobile advertising has surpassed newspaper advertising for the very first time in history and big or small businesses alike are achieving measurable results with social-media advertising. Instagram advertising has already generated more than half a billion in revenue and is projected to double within a year, which is proof that many business owners are putting their cash where their mouth is.

More importantly Instagram's ad platform is easy to use, it's fun and bubbling over with passionate and enthusiastic users. It has excellent metrics and is still affordable for new businesses. In the event that you are already advertising your product with digital media advertisements or trying to build your list then integrating Instagram advertisements into your marketing mix is vital.

Here are five tips to think about before running an ad on Instagram to grow your business brand reach, engage your followers, or attract your projected audience to your offer.

Get the fundamentals right. Make certain to fill out your business profile and bio on your business Instagram account. Make certain to employ a clear, crisp version of your company logo as your profile picture.

Tell users WHY you are on Instagram. Since this is your business account, keep it business, not personal. Help users identify with your brand and just make sure not to be too salesey.

Begin with a plan. Strategize your instagram verified (and all your social-media) promotions by planning them out. Create a calendar for implementation which leads to your goal. Not having a plan will be the main rationale why businesses fail on digital media, so do this before you decide to start posting randomly or paying for traffic!

Do not let your hashtags be your voice. Instead, lend your business voice to your hashtags. Customize hashtags for branding purposes and for everyday posting, keep them relevant and searchable. It's great to use hashtags, just make sure to not lose control and generate too many in one post - deliver quality over quantity.

Upgrade your look. Images are everything on Instagram so ensure your images and video look GREAT. Savvy Instagram users want to see "beautiful" or read "funny" or connect with something meaningful. Use apps as well as other image/video tools to upgrade the look and feel of everything you post on Instagram.